About Us
We're the Smith Family – Your Activewear Partners from Corowa
We're the Smith family, and we started Justcoverit from our home in Corowa, NSW with a simple belief: quality activewear shouldn't break the bank.
Our Story
In 2023, like many Australians, we were frustrated. The activewear market was dominated by international brands charging premium prices or fast-fashion options that fell apart after a few washes. We knew there had to be a better way.
From our small town on the NSW/Victoria border, we set out to create something different – a 100% Australian-owned activewear business that puts quality and affordability hand-in-hand. What started as a family conversation around the dinner table became Justcoverit, launching online in July 2023.
Our Philosophy
We believe activewear should move with you, not against you. Every piece we offer is personally tested by our family for:
- Performance – Moisture-wicking fabrics, four-way stretch, and proper support where you need it
- Durability – Squat-proof, shape-retaining materials that last through countless workouts
- Versatility – Pieces that transition seamlessly from gym to street to everyday life
- Value – Quality you can feel at prices that make sense for Australian families
The Justcoverit Promise
When you shop with us, you're not just another order number. You're supporting a small family business that genuinely cares about your experience. We personally oversee every aspect – from selecting products to packing your order with care.
100% Australian owned. Family operated. Always here to help.
Why Choose a Family Business?
In a world of faceless corporations, we offer something different: personal service, genuine care, and the pride of supporting local Australian business. When you have a question, you're talking to us – the Smiths – not a call center halfway around the world.
Based in Corowa, we're proud to serve active Australians across the country, bringing quality activewear from our family to yours.
Our Commitment to You
- Quality tested by our family before it reaches your door
- Honest, transparent communication
- Personal customer service (because we actually answer our emails!)
- Supporting the Australian economy, one order at a time
- Going well beyond basic clothing to deliver pieces you'll love
Ready to experience the Justcoverit difference?
Welcome to our family.
– The Smith Family, Corowa NSW